Roger Goodell Loves All Elements Of The Taylor Swift Effect Except One Thing

LAS VEGAS – Roger Goodell and his family are Swifties. Like, who knew?

And who could blame the NFL's commissioner and his family. They benefit from the popularity of the NFL because, well, it pays the commissioner's salary to the tune of approximately $70 million per year.

And the NFL this season grew in popularity from what Goodell himself on Monday called the "Taylor Swift effect."

So, good for the NFL, good for Goodell.

US singer-songwriter Taylor Swift accepts the Album Of The Year award for "Midnights" on stage during the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 4, 2024. (Photo by Valerie Macon / AFP) (Photo by VALERIE MACON/AFP via Getty Images)

Roger Goodell is a Swiftie.

Goodell credited the pop superstar's relationship with Kansas City Chiefs tight end Travis Kelce for bringing new attention on the league in the form of, well, Swift fans.

"People are talking about the game today that weren't talking about the game yesterday," Goodell said at his annual state of the league press conference at the Super Bowl venue.

Goodell said his daughters "and my whole family are Swifties…"

Goodell is a fan of the expanded ratings and merchandising coming to the league as a result of millions of young girls (and boys) and young adults suddenly interested in the Chiefs wide receiver room. 

Or Kelce's YAC. 

(Yards Per Catch).

"Having the Taylor Swift effect is also a positive," Goodell said minues ago. "Listen, both Travis and Taylor are wonderful young people. They seem very happy."

"She knows great entertainment, and I think that's why I think she loves NFL football."

LAS VEGAS, NEVADA - FEBRUARY 05: NFL commissioner Roger Goodell speaks to the media during a press conference ahead of Super Bowl LVIII at Allegiant Stadium on February 05, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

One drawback of Swift connection

One thing Goodell doesn't love about the Swift Effect:

He pushed back hard on the idea the NFL is scripted to lift Swift and, well, help her team win.

Goodell addressed that twice during his 50 minute presser. The first time he kind of joked the league doesn't have such talented script writers as to deliver that plot.

The next time he got more serious.

"The idea this was in a script and pre-planned … anybody saying that doesn't know what they're talking about," Goodell said..