Wimbledon, French Open Champ Carlos Alcaraz Gets $200 Million Nike Deal, Includes His Own Logo

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With the Big Three Era in tennis winding down, there's a new kid in town ready to take the spotlight. His name is Carlos Alcaraz, and he's coming off a French Open victory that gave him the third Grand Slam title of his career.

He's also the reigning Wimbledon champion and is gearing up to defend his title beginning on July 1. That success at such a young age (he turned 21 in May) led to a massive contract extension with Nike. According to Revelo, the company inked Alcaraz to a deal worth $200 million.

Sports Illustrated reported that "the deal will give Alcaraz his own custom logo with the company — an honor previously only bestowed upon legends Roger Federer and Rafael Nadal." 

Fresh off of a French Open title, Carlos Alcaraz reportedly signed a $200 million Nike deal that includes his own logo.

Fresh off of a French Open title, Carlos Alcaraz reportedly signed a $200 million Nike deal that includes his own logo. 

(Susan Mullane/USA TODAY Sports)

Federer and Nadal, along with Novak Djokovic, formed one of the great trios in tennis history from 2003-present. The three have combined for a whopping 66 Grand Slam titles in the past 21 years. Federer retired in 2022 and Nadal said he plans to retire after this season. 

Novak Djokovic hasn't announced any future plans and continues to play at a high level. However, a recent knee injury threatens his chances of playing Wimbledon this year. Plus, he's 37 years old and probably doesn't have many great years left. However, never count out "Djoker." 

Still, Alcaraz is clearly the new face of tennis. He won the U.S. Open in 2022 before capturing Wimbledon last year. This summer, the 21-year-old phenom won the French Open, leaving just the Australian Open left for him to complete the career Grand Slam. 

Unfortunately for Alcaraz, his Wimbledon tune-up didn't go as planned. After winning the Queen's Club in 2023 prior to his Wimbledon run, Alcaraz was upset in the second round by Englishman Jack Draper on Thursday. 

But the great ones have an ability to bounce back from disappointment. Nike is clearly counting on Alcaraz to be a "great one" since they committed $200 million to the young Spaniard. 

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Dan began his sports media career at ESPN, where he survived for nearly a decade. Once the Stockholm Syndrome cleared, he made his way to OutKick. He is secure enough in his masculinity to admit he is a cat-enthusiast with three cats, one of which is named "Brady" because his wife wishes she were married to Tom instead of him.