Reactions Pour In For Tiger Woods' New Apparel Brand Sun Day Red, And They're Not Exactly Great

Tiger Woods has officially revealed his new brand and apparel line called Sun Day Red - SDR for short - and while the overall aesthetic of the few pieces we've seen fit Woods' style to a tee, it didn't keep fans and mostly critics from sharing their reaction and opinion.

Woods' 27-year relationship with Nike came to a close at the end of 2023, but speculation about a split began long before the conclusion of last year. The 15-time major winner had stopped wearing Nike golf shoes for quite some time and then Charlie, his son, reportedly signed a deal with clothing brand Greyson. It was discovered in January that TaylorMade, which will produce the line, filed for the Sun Day Red trademark, and now here we are.

Woods will start his journey in Sun Day Red at this week's Genesis Invitational, his first official start since last April's Masters.

Woods revealed a number of different pieces during an event in Los Angeles on Monday, and it's clear that Sun Day Red will be dabbling in every avenue of the golf apparel space. Beyond a new signature red polo Woods will wear on Sundays, Sun Day Red will offer footwear, gloves, hats, headcovers and likely anything else it can sell to consumers beginning on May 1. To no surprise, the pieces shown off during Mondays event including a lot of red, black and white, which have been synonymous with Woods for decades. 

Woods' new Tiger cat logo is made up of 15 stripes representing each of his 15 major championships.

Getty Images

My takeaway, which I'm sure is the same many share after seeing Sun Day Red for the first time, is that it's strange. The brand and pieces themselves aren't strange, but seeing Woods associated with a brand that isn't Nike is. Our eyes have known Woods and Nike for nearly three decades now, we have countless Tiger memories hardwired into our brains of Woods winning with a swoosh across his hat and shirt and it's going to take quite a while to get used to seeing him wearing things without the Nike logo.

As for the logo, I don't hate it. Sure, there are better logos and a silhouette of him doing a signature fist pump may have looked better, but there are definitely worse logos out there and it does fit Woods' mystique, in my opinion.

Speaking of opinions, folks on social media had many of their own when it came to SDR.