Team USA Will Rock Blue Jeans During Opening Ceremony Of Paris Olympics In Peak-American Move
Team USA is taking the business casual approach when it comes to its attire for the Opening Ceremony of the 2024 Olympics in Paris. The Americans will be wearing navy blazers from Ralph Lauren paired with a pair of everyday blue jeans.
When we say ‘everyday blue jeans,’ that's exactly what we mean. We're talking about your run-of-the-mill faded jeans you can buy at any mall in the world.
Ralph Lauren, a longtime partner of Team USA, unveiled the look Tuesday.
"Nothing says America like blue jeans, especially when we're in Paris," David Lauren, the company's chief branding and innovation officer told The Associated Press. "And it gives the athletes a chance to feel a sense of a culture but also feel like themselves and what is natural."
Lauren isn't wrong, a pair of half-faded blue jeans is about as American as it gets, which is why no red-blooded American should act offended or be upset with the casual look.
Not only do blue jeans represent the country, but the look also exudes confidence in a ‘America is the favorite to win the most medals and we know it' sort of way.
Jeans will also be a part of Team USA's theme during the closing ceremony as well, with the Americans set to wear "moto-style" denim jeans with some red, white and blue jackets that look like something every 50-year-old mom living in the Southeast keeps in the back of their closet only to bring it out for Instagram photos on the Fourth of July.
Team USA showing up to Paris, the ‘fashion capital of the world’ according to every European, in some everyday jeans is a flex we should all be willing to support.
The Opening Ceremony for the Paris Games is set for July 26.