Super Bowl Ad Rates Are Wildly Expensive. Here's What You Could Buy Instead

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Companies will have to spend a small fortune in order to book a Super Bowl ad.

The Chiefs and 49ers will take the field Sunday in Las Vegas for Super Bowl LVIII, and there's one thing a lot of viewers are looking forward to:

The commercials.

For a lot of casual viewers, the commercials matter a lot more than the game itself. You all know what I'm talking about. Think about every Super Bowl party you've ever been to.

There's always a group of people who talk nonstop, other than when the commercials are on. They're locked in when those are rolling, and with more than 100 million people watching, that ad space is very expensive.

Thirty second spots cost a staggering $7 million, according to Ad Age (via QZ.com).

Super Bowl ad rates cost $7 million for 30 seconds. (Credit: Geoff Burke-USA TODAY Sports)

Super Bowl Ad rates aren't cheap.

Now, it's up to each company that wants to purchase 30 seconds of TV time to decide whether or not it's worth the cost. I'm not an economics or marketing expert.

However, with 100 million+ people watching, it is certainly a great way to get a product in front of a very large chunk of the country.

For a second, let's assume you have $7 million you want to spend on something other than a Super Bowl ad. What could you buy? Let's run down a quick list:

  • 350,000 30-can cases of Busch Light.
  • 466,666 12-packs of Coors Banquet.
  • A 3,660 square foot condo with three bedrooms in Washington, D.C. in a prime location.
  • 144 acres of land outside Bozeman, MT.
  • Nearly 100 Model S Tesla vehicles.
  • More than 2,800 Daniel Defense AR-15 rifles.

So, you tell me what you'd rather have: Enough rifles to arm a few thousands commandos for a Red Dawn scenario or 30 seconds of TV time during the Super Bowl?

I'll tell you all what. Let's split the difference. Give me 1,400 Daniel Defense AR-15s and 230,000 12-packs of Coors Banquet. Now, we're officially ready to party.

Let me know at David.Hookstead@outkick.com if you had an extra $7 million floating around, and make sure to keep checking back to OutKick for the latest Super Bowl coverage as it rolls in.

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David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture. He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics. Hookstead is a graduate of the University of Wisconsin.