'Mike and Ike' Candy Co. Working On Partnership with Knicks' Josh Hart
New York Knicks guard Josh Hart runs around the court as if he's riding an hours-long sugar rush.
The Energizer Bunny of New York fueled the Knicks' electric win, 104-101, over the Philadelphia 76ers, which gave them a 2-0 series lead.
After the sweet win, Hart laid back in the postgame interviews with a box of Mike and Ike, casually eating the candies like he's in his living room.
NEW YORK - Josh Hart of the New York Knicks has potential deal with Mike and Ike. (Photo by Dustin Satloff/Getty Images)
Hart threw a Hail Mary on X, posting the video of his snacking session and asking the folks at Mike and Ike to start sending candy.
"Hopefully one day I’ll get a deal with Mike and Ike and get my face on a box lol," Hart posted.
His wish came true.
The execs at Mike and Ike apparently tuned into the thrilling Game 2 between the Knicks and Sixers.
In the 24 hours since Hart endorsed Mike and Ike, the candy company pledged to keep Hart's supply of candy stocked, thanks to the good word of mouth.
According to TMZ Sports, Mike and Ike teased a potential partnership with Hart.
"We always knew Josh had great taste!" a Mike and Ike spokesperson told the outlet. "Mike and Ike might be the secret to no breaks -- and we're honored to be a part of his pre- and post-game routine."
Considering his usage rate, playing a whopping 48 minutes on Monday, Hart's going to need the sugary fuel to burn on the court.
Hart played the role of ‘hero,’ alongside ex-Villanova teammates and current Knicks teammates Jalen Brunson and Donte DiVincenzo.
Josh Hart Is ‘The Man’ At MSG
The Knicks guard scored a team-high 21 points and secured 15 rebounds.
ESPN published a story before Game 2 detailing the difficult, almost physical relationship Knicks teammates Josh Hart and Donte DiVincenzo previously shared.
Known for his running battery and mouth, Josh Hart made some critics in his own locker rooms, notably at Villanova.
The story shared that Hart's hazing tactics led him to clash with Donte DiVincenzo, formerly his teammate at Nova.
NEW YORK - Josh Hart during Game Four of the Eastern Conference First Round Playoffs at Madison Square Garden on April 23, 2023 (Photo by Elsa/Getty Images)
PHILADELPHIA - Jalen Brunson of the New York Knicks reacts during the third quarter against the Philadelphia 76ers at the Wells Fargo Center on February 22. (Photo by Tim Nwachukwu/Getty Images)
DiVincenzo once swung a 10-lb. plate at Hart over a derogatory comment. The comment was not repeated by any of the eyewitnesses who spoke to ESPN about the teammates' past at Villanova.
Hart and DiVi have patched things up since their difficult college days. Now, Hart, DiVincenzo, and fellow Villanova grad Jalen Brunson are leading the Knicks toward a promising path in the Eastern Conference Playoffs.
NBA playoff teams that go up 2-0 have a 92.7 percent probability of winning the series.
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