'Just Women's Sports' Criticism Of A'Ja Wilson's Sneaker Logo Was Incredibly Counterproductive

Earlier this week, Nike revealed the logo for Las Vegas Aces star A’ja Wilson’s new shoe brand with the company. 

This big reveal comes roughly seven weeks after the woke sports media cried racism over the fact that Caitlin Clark - who is white - got her own shoe deal with Nike before Wilson - who is black - did. The Associated Press released a long-winded article in which Wilson claimed that Clark was only popular (and by proxy, receiving endorsements) because of her skin color.

May 28, 2023; Las Vegas, Nevada, USA; Las Vegas Aces forward Aja Wilson (22) competes during the first quarter against the Minnesota Lynx at Michelob Ultra Arena. Mandatory Credit: Lucas Peltier-USA TODAY Sports

All of that was settled, however, when Nike announced that same week that they already had a plan to give Wilson her own shoe deal, with the first model being called the "A’One."

Finally, it seemed like everyone was happy (race-baiters included, not that their reasons for being happy are valid). But after seeing the logo for her new kicks go public just a few days ago, people are mad again because they think the design is terrible.

Here it is, I’ll let you be the judge of it. It’s supposed to be a combination of a star and the letter "A" to signify her star power.

Just Women's Sport Panel Bashes A'ja Wilson's Sneakers

Because people have opinions on everything (and since the internet lets people express those, for better or worse), many people criticized the logo.

But one of the most surprising group of people to do so was the website "Just Women’s Sports" (I’ll let you guess what they cover). On Monday, a panel of three women from the outlet took a significant amount of time to bash the design.

Here is the since-deleted video. One user recorded the discussion and posted it in the comments of Wilson’s response to the video.

Now look, I’m not saying these women can’t have an opinion. And frankly, I agree with them. I think the logo looks like a flat-headed Goldfish cracker and is underwhelming to say the least.

But still, this seems like such an odd choice for these women to make, especially after the website loudly praised the news that she was getting her own deal. Furthermore, it marked just the 14th time a WNBA athlete got her own shoe deal, and is the kind of good publicity that the league as a whole has been begging for year after year. Why not hype up this logo release?

Instead, they chose to bash her. Sure, deleting the post shows they made a mistake, but publishing it at all was a bad decision.