Jerry Seinfeld Unveils 'World's Fastest Pop-Tart' Ahead Of Long Beach Grand Prix

I don't think I've ever seen a food that has been around for decades have a calendar year quite like Pop-Tarts are having right now. What a renaissance.

Part of that renaissance involves Jerry Seinfeld's new movie, Unfrosted, and to promote the flick, the man himself unveiled a special livery that will be used during the upcoming Acura Grand Prix of Long Beach, which takes place this weekend.

The race is the IndyCar Series' signature street race, so this is as good a time as any to run a special livery and get some eyes on your new movie to boot.

Seinfeld himself revealed that Chip Ganassi Racing's No. 8 Honda, driven by rookie Linus Lundqvist will be decked out in a Pop-Tarts livery.

That doesn't mean it just has Pop-Tarts logos all over it either. As Seinfeld pointed out, this is the world's fastest Pop-Tart.

I am partnering with Chip Ganassi Racing and the American Legion, with this fantastic program to support our veterans, and I have something very exciting and new to show you," Seinfeld said in a video announcement on Chip Ganassi Racing's X page before a montage of livery glamour shots.

"Make sure you're there to see the world's fastest Pop-Tart at the Long Beach Grand Prix."

You don't see a whole lot of cars with a beige livery, but this one kind of works. It's not as big of a stunt as the edible mascot from the Pop-Tarts Bowl, but then again, a chassis made out of Pop-Tart crust wouldn't do its job in the event of a crash, would it?

It's a cool way of promoting the film, especially given the fact that Jerry Seinfeld is known to be a pretty big car guy. He did a whole series where he picked up comedians in classic cars and then they went and got coffee (the name of which escapes me).

IndyCar has its share of comedy legends getting involved. Now Seinfeld is involved for one race, and of course, David Letterman is part owner of Rahal Letterman Lanigan Racing.