George Mason Reveals New Logo And The Online Comments Are Not Kind

Coming up with a new logo can be tough. Fans are used to the old one and you want something that will resonate with them. It takes tons of development work to come up with ideas and refine them before you show the finished product to the world.

And then it drops and falls flat on its face with fans like it did for George Mason.

The Patriots decided it was time for a new look, and unveiled what looks like some kind of modern art piece on the school's campus.

Look… it's not the worst logo I've ever seen in my life. In fact, I kind of like the echt retro ‘70s feel it gives off. Having said that, there's really nothing exciting about it. I don't know that Patriots fans will practically be kicking down the bookstore door to get a hat with that on it.

But let's see what the people had to say about it. That's the beauty of social media, isn't it? Real-time reactions from the common man. What did they have to say?

Hm… I can certainly see that but fortunately, another user was more than happy to help out if you're more of a visual person.

Yup, that's it.

A lot of the other first-glance reviews weren't exactly glowing either.

That last one was a good piece of advice.

I always feel kind of bad when this happens. A bunch of people worked pretty hard (believe it or not) on this, so it's a bummer to see their work mostly getting torn to shred by a cackle of social media hyenas.

But it does blow my mind that when there's such overwhelming negative sentiment toward something like this, how did no one involved in the process say, "Hang on, I think we can do better than this," and had the team return to the drawing board?

I don't know, but it will not be a fun couple of days for the George Mason creative team when they pop open social media.