WNBA TV Viewership Data Proves Caitlin Clark Carries League

Caitlin Clark's WNBA games draw significantly more viewers on average than the rest of the league.

Clark and the Indiana Fever lost to Angel Reese and the Chicago Sky this past weekend, and the game was the most-watched WNBA matchup in more than two decades after averaging more than 2.3 million viewers on ESPN.

It was just the latest example of how Clark's star power and draw is unlike anything the WNBA has ever seen before.

Well, more data is in, and Clark simply can't be stopped.

Caitlin Clark's WNBA games average twice as many viewers than other games.

Games featuring Clark average 1.184 million viewers, according to data shared Tuesday by Fox Sports' Michael Mulvihill. What kind of draw do games not featuring Clark have?

Just 428,000 viewers. At this time last year, WNBA games averaged just 301,000 viewers, according to Mulvihill.

That means Clark is more than doubling the current average and nearly quadrupling the viewership from last season.

The impressive viewership data doesn't stop there. Sports Media Watch reported Tuesday that nine games have had at least a million viewers this season. Eight of them featured Caitlin Clark.

There's simply no way anyone can deny the impact Clark has had on the WNBA. It went from being a league that few people cared about to being in the news constantly.

None of that happens without Clark.

WNBA games featuring Caitlin Clark draw massive audiences. (Photo by Melissa Tamez/Icon Sportswire via Getty Images)

The haters and critics might want to pretend like Clark isn't responsible for the spotlight on the league, but the numbers tell a very different story. How much further can she take the WNBA? Time will tell, but right now, she remains unstoppable. Let me know your thoughts on Clark at David.Hookstead@outkick.com.