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Free Chalupa Box Probably Isn’t a Good Enough Enticement to Download Taco Bell App

About a year or so ago, I had a good handle on all the apps on my phone and what page they were on. However, it seems like every week or two now I download a new app and my phone has become cluttered so now I have to search for the app instead of side-scrolling through the pages with a reflexive knowledge of where the one I’m looking for will be.

With that as a backdrop, I just don’t think this Chalupa box is a good enough enticement to add the Taco Bell app to my phone:

First of all, it’s a one-day offer, meaning I’d have to go and fulfill it TODAY. Second, I’m gonna need more than $5 in value to add a new food app to my phone. Granted I have four delivery apps — Uber Eats, Postmates, GrubHub, and DoorDash — but I only have a couple fast food apps on my phone: McDonald’s and Wendy’s. They have daily offers that are pretty good deals (people on the Taco Bell subreddit, which I just learned exists in researching this story, regularly complain that the app does not have sufficient special offers).

Just this week, Panera offered free coffee from now until September 7th (if you forget to cancel or decide you want a subscription for unlimited coffee, you get billed $8.99 a month after that). That isWAY greater value than a $5 box.

Finally, if Taco Bell wants me to download their app, their enticement must have something to do with the Cheesy Gordita Crunch. This is the gold standard of Taco Bell fare, and if I’m going to traverse there and add their app to my already-cluttered phone they better really offer the goods.

Written by Ryan Glasspiegel

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