Trump Makes Surprise Appearance At Sneaker Con In Philadelphia, Unveils Official Sneaker That Sells For $399

We all knew the 2024 Presidential Election was destined to get a little nutty at times. But if you say you predicted former President Donald Trump showing up to Sneaker Con and dropping new signature kicks, you're lying.

Trump made the trip to Philly where he surprised the crowd at Sneaker Con, dubbed "The Greatest Sneaker Show On Earth."

However, he had something up his sleeve. With a background covered in GetTrumpSneakers.com URLs, No. 45 showed off his new Trump-branded "Never Surrender" kicks…

Kicks that from afar look a lot like C-3PO's feet.

"I just want to tell you, you know, I've wanted to do this for a long time. I have some incredible people that work with me on things and they came up with this," Trump said to a crowd that was about as divided as you'll see. "This is something I've been talking about for 12 years, 13 years and I think it's going to be a big success."

He held up the gold shoes, which sell for $399.

That is not a typo. Those are $400 sneakers.

"They love it, and they love what we've done," Trump said of the sneaker influences who flocked to Philly. "That's the real deal."

Former President Donald Trump holds up his new "Never Surrender" sneakers in what might be my second favorite photo of a president ever behind the one where Nixon shakes hands with Elvis. (Photo by Chip Somodevilla/Getty Images)

Will Anyone Buy Trump's Sneakers?

It's been a long time coming for a former president to drop signature sneakers. I think it would have happened a lot sooner had Nike not co-opted the name Air Force 1. That's a great shoe name and the obvious choice for presidential shoes.

"Never Surrender" is about as good as you're going to do.

I'm no sneakerhead (I do wear sneakers, though), but I'm really curious to see how this plays out. My first thought was, "There's no way anyone is buying those."

However… I think there's just as good of a chance that they become huge collectors' items.

I'm not saying I'll be glued to the Trump "Never Surrender" market, but I'd be lying if I said I wasn't going to take a peak once those things hit the market.

It's been an interesting couple of days for Trump after he was barred from operating his business in New York and found liable for $350 million in damages as part of a civil fraud case. 

After his appearance at Sneaker Con — which obviously took place in the battleground state of Pennsylvania — the former president jetted off to campaign in another battleground state: Michigan.