TikTok Bans XX-XY Ads Because The Clothing Brand Promotes Fairness In Women's Sports
Jennifer Sey started her own women's clothing brand, XX-XY Athletics, after over 20 years working in the corporate clothing world.
Sey didn't want to be a slave to corporate America and not be able to share her opinions. So, what are these controversial opinions that Sey worried corporate America would try to muzzle?
She believes that biological men shouldn't play women's sports. Controversial, right?
"The most recent Gallup poll shows that 70 percent of Americans agree with us," Sey told OutKick. "I actually would venture to guess it's higher than that [but] people are even afraid to answer an anonymous poll 'wrong.'"
TikTok banned XX-XY, an apparel company created by Jennifer Sey and promoted by Riley Gaines (pictured), from advertising on the app because the company promotes fairness in women's sports.
(XX-XY Athletics)
Despite this position being extremely popular among American citizens – because it's rooted in common sense – TikTok banned Sey and her company from advertising on their app after just two days.
Sey noted that TikTok did not disclose which ad TikTok objected to or to which guidelines the company did not adhere to. However, she suspects it was the ad that shows biological male athletes, who identify as girls, injuring female athletes during competition.
She also shared the notice that she received from TikTok alerting her that her brand would be banned from future advertising.
Paula Scanlan, a teammate of Lia (formerly Will) Thomas at the University of Pennsylvania, wrote on social media, "We've normalized discrimination against women and girls."
Riley Gaines, host of the OutKick podcast "Gaines for Girls" and an ambassador for the XX-XY brand, also weighed-in.
Sey said that she was shocked that her advertisement triggered TikTok to ban her from advertising on the platform and plans to appeal the decision.
"I find our ad to be uplifting, not in any way offensive, and – in some respects – anodyne," Sey said.
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Despite the ban, Sey has no plans to change the message that her company wants to send: girls and women belong in girls' and women's sports.
"I think there's this pent-up demand for a brand that agrees that women's sports should be for females only," Sey said.
"It shouldn't be a controversial position [but] most people are afraid to stand up and say it. The TikTok ban, I think, is one of the reasons why they're afraid, but we believe that we can normalize saying it."