The North Face To Test Discount Program For DEI-Certified Customers

The North Face is testing a program in the United Kingdom in which customers receive a 20 percent discount to complete a Diversity, Equity, and Inclusion (DEI) course.

The brand describes its "Allyship in the Outdoors" course as a means to "educate individuals …on the barriers that people of colour face in the outdoors."

The program strives to "foster a deeper understanding of the unique challenges that people of color face when accessing the outdoors."

The course includes four modules, one which references the death of Geroge Floyd as proof of how outdoor surroundings threaten the safety of people of color, err colour.

"Privilege can give us access to the outdoors – that means some people can enjoy advantages that they inherit from birth and/or accumulate over time," the course says. 

"In this particular context, we refer to ‘white privilege’, meaning that your race and skin colour can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases."

After a user completes the modules, The North Face presents them with a series of multiple-choice questions on "allyship," "privilege," and other DEI topics.

However,  users must answer them "correctly" – as in what the program deems "correct" – to receive the 20 percent discount. 

Could you pass?

The North Face seeks to bribe Brits to undergo a training session designed to indoctrinate customers with a quasi-form of Critical Race Theory.

What's more, the UK is often a guinea pig for far-left policies and practices. When Brits succumb, the powers that be try to expand their visions to the United States.

Would anyone be surprised if The North Face and other brands soon offered discounts to DEI-certified customers here in the U.S.?

 Of course, not. 

"There is no explicit policy that excludes people from the outdoors yet there are few people of colour. While there is no intent to exclude, the system in itself creates those barriers to participation," the training concludes.

Like most perspectives formed from the basis of DEI, the above conclusion is both a myth and promotes a demeaning view of non-white people.

Anyway, you take the  "Allyship in the Outdoors"  course here. Let us know how you perform.