Target To Tone Down Pride Month After 'Tuck-Friendly' Backlash

In less than a month, rainbow flag colors will be plastered across various American businesses in honor of Pride Month. However, one of the most notably "prideful" companies plans to tone down the spirit this year.

On Friday, Target announced it would only sell its Pride Month collection in "select stores" next month. The company cited the backlash it received one year ago for the change.

Last June, Target introduced creepy little "tuck-friendly" bathing suits for trans kids, allowing them to "tuck in" their male genitalia. The retailer lost nearly $9 billion a week after making the trans swimwear public.

Target shed $15 billion in value by the end of the month. 

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Target says it plans to celebrate Pride Month differently this June – including a presence at local Pride events in Minneapolis, where the organization is headquartered,

"Beyond our own teams, we will have a presence at local Pride events in Minneapolis and around the country, and we continue to support a number of LGBTQIA+ organizations," a company spokesperson said in a statement obtained by ABC News on Friday. 

"Additionally, we will offer a collection of products for Pride, including adult apparel, home products, food and beverage, which has been curated based on guest insights and consumer research. These items, starting at $3, will be available in select stores and on Target.com."

Ordinary Americans "Bud Light-ed" Target. They used their wallets – not their voices – to make a statement: they don't support companies that monetize the sexualization of children.

Target caving is yet another reminder that while the vocal minority (the media, lobbyists, cultural elites, and LGBT activists) control the message, the silent majority (you, the common man) still controls the result.

We are programmed to believe we are powerless and subservient to the whims of the ruling class. It's not true.

This is your country. You dictate which brands thrive and which do not. 

Quietly, the pendulum is starting to swing back toward the working class. The current and declining states of Target, Bud Light and Disney are proof of that.

People shop at retailers for good deals; not to subject their children to the mentally and physically harmful trans ideology, disguised as "pride."