Sydney Sweeney Honors National No Pants Day In New Summer Campaign
First let's start this out by wishing all who celebrate a happy no pants day. Without getting into too much of the history behind the annual event that takes place in various countries, it is observed on the first Friday in May.
This year it was preceded by a content for fashion designer Jimmy Choo's Summer 2024 campaign, which featured Sydney Sweeney pants-free in several different looks for "a little road trip to Palm Springs."
BEVERLY HILLS - Sydney Sweeney attends the 2024 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 10. (Photo by Taylor Hill/Getty Images)
Coincidence? I don't think so. This seems like a coordinated effort by the designer's team to grab the hottest star on the planet right now, put together some content for a campaign that coincides with an annual event of some kind, and grab some headlines.
Sydney Sweeney plus no pants day are the perfect ingredients needed to make that happen. Who isn't going to take a few minutes to find out what's going on when they hear she's teamed up with a fashion designer and left her pants at home?
The only thing that all involved in putting this together forgot was the fact that the actual items in the campaign might get lost in this mysterious pants-free road trip.
Which, if you're not paying close attention, you are more than likely to overlook. Are they showcasing an item? Is it all part of the collection? It's really anyone's guess.
Sydney Sweeney's Timing Is Perfect
When it comes to no pants day there's a whole separate dynamic at work. Sydney is all over the place right now. She's in movies, on the red carpet, representing all kinds of brands, and is an entire generation's pop culture hero.
Her appearing in the campaign without any pants could have some unintended consequences. We could find ourselves, thanks in part to this campaign, in a full-blown pants-free summer. It's something worth monitoring as summer approaches.
Those are opportunities for another day. Today we say happy no pants day. It's not surprising that Sydney, who is on the cutting edge of everything, would be involved in a campaign that honors a day that I think most of us can get behind.