Snoop Dogg And Master P Are Suing Walmart And Post Over Hidden Boxes Of Cereal
This is not a legal battle I thought we'd be seeing. In one corner we've got rap legends Snoop Dogg and Master P. In the other corner are Walmart and Post Consumer Brands.
That's right, we've got an old-school cereal beef on our hands.
I'm not a cereal guy. I just don't eat it, but it's not because I'm above it. I mean, I am, but that's not why I don't eat it. I just never got into thanks to a bevy of other, better breakfast options.
Give me any permutation of eggs and breakfast meat any day of the week over cereal.
But I get it. For others, it's a soggy bowl of nostalgia.
So, perhaps the lack of time I spend in the cereal aisle explains why I had no idea that Snoop Dogg and Master P had decided to go to war with the likes of Frankenberry, Count Chocula, and even the highest-ranking mascot in the aisle, Cap'n Crunch.
That, or maybe someone was hiding the boxes of Snoop Cereal, because that's what Snoop Dogg and Master P claim in a lawsuit they filed earlier this week, per BBC News.
The complaint alleges that Post Consumer Brands worked to sabotage Broadus Foods, the food company run by the two rappers.
Why? Well, they say that they decided not to sell the company to Post but did enter an agreement through which Post would manufacture and distribute the cereal.
The suit claims that was an act of retribution and tried to keep the business from succeeding by simply not stocking the cereals.
"They wouldn't put the cereal on the aisles, they kept it in the back of the storeroom," civil rights attorney Ben Crump — who is representing the rappers — said.
They allege that Walmart was in on this and that's why they are named in the lawsuit as well.
Additionally, Master P posted a video to Instagram that showed some Walmart employees trying to locate the cereal in their system only to find that it was out of stock and carrying an almost $13 price tag.
Sure enough, in the back, they found boxes of the cereal.
According to BBC News, Post released a statement that they had been excited about partnering with Broadus Foods and that they had made "substantial investments" in the company too.
I don't know how this one is going to down. Going to war with some of the cereal OGs seems like a tall order. Especially, considering Snoop is more known for smoking bowls than pouring milk over them.
Still, if what they're saying is true, this could get interesting.