Super Bowl Media Legend Ines Sainz IS BACK & Hasn't Lost A Step

The Tom Brady of Mexican TV reporters, Ines Sainz, IS BACK this week for Super Bowl LVIII in Las Vegas and, from all indications, this legend of the industry is showing no signs of slowing down. 

For those not familiar with the 45-year-old Sainz, in the early days of social media and the Super Bowl, she became famous around the world for being the beautiful Mexican TV reporter asking questions at Super Bowl Media Day. She was bigger than the players who were actually going to play the game. 

Media outlets interviewed Sainz at media day because she would move the needle. 

"TV reporter Ines Sainz steals the Super Bowl spotlight," a Reuters news agency headline read in 2011 after she wore a micro mini-dress and black stilettos to media day in Dallas and held court with reporters who wanted to know about an uncomfortable incident she had in 2010 at the New York Jets training facility. 

Mexican TV reporter Ines Sainz burst onto the Super Bowl media scene all the way back in 2002. Here we are 22 years later and she's still going strong. 

(Getty Images / Ines Sainz Instagram)

That was it, Sainz became the official face of Mexican TV reporters at the Super Bowl. 

Years have passed since her heyday and the height of her stardom, but Sainz remains a constant during Super Bowl week. Pretenders and contenders to her crown have come through those Super Bowl media doors, but here we are days away from Super Bowl LVIII and Sainz IS BACK on her throne reporting from the place that built the Sainz brand. 

"Now in full Mood Las Vegas (via Instagram translator)," Sainz wrote to her fans Sunday from a casino. 

22 years after her first Super Bowl appearance, the legend of the industry was in her element and she shows no signs of slowing down. There she was Monday night on the field at Super Bowl Media Day/Night. She's no longer holding court with media outlets. Those days are long gone. 

The woman who invented the Mexican TV Reporter at the Super Bowl industry is now old enough to be the mom of some of those credentialed this year in Las Vegas.  

Sainz isn't the Mexican TV reporter who wore a wedding dress to media day to propose to Tom Brady

That would be Ines Gomez Mont, who was Sainz's co-worker in 2008 when Mont wore the dress and told Brady, "I'm in love with you" while adding a line that would end up infuriating NFL brass. "Would you marry me, please?" Mont asked.

"Wow, I've never had a proposal," Brady said with a smile. 

TV Azteca would pay the price for the stunt. 

"[The NFL] said: Hey, if you're going to come bring these ridiculous things, please don't bring more people! I'll leave you the field reporter, the box commentators, two engineers and that's it. In other words, from having 15 [credentials], they reduced them to five for misuse," Sainz remembered during a 2023 podcast. 

Guys, stop and think about how far we've come from in the career of Ines Sainz. She was there in 2002 when Tom Brady threw for 145 yards and a touchdown and won his very first Super Bowl and Super Bowl MVP trophy. A 30-second Super Bowl commercial was $2.2 million that year. The same ads are now $7 million. 

Britney Spears promoted Pepsi that year. Now she dances around naked on Instagram. 

And through it all, Sainz has done her job at the Mexican TV Reporter like Tom Brady performing all those years. She's shown up, performed, worked her ass off and has made the Super Bowl better. 

Here's to Ines Sainz and many more years from the queen of the Super Bowl credential. Go do your thing this week in Las Vegas.