Hooters Releases Its 2024 Bikini Calendar

Some traditions in life just feel right: Opening Day baseball, 12 p.m. EST on the first day of March Madness when the first game tips on TruTV, suckin' down cold beers with the boys while crushing golf balls during a scramble you're not going to win and the annual Hooters bikini calendar release that is entering its 38th year in 2024.

Hooters just keeps chugging along in the bikini calendar department during an era when it would be easy for the brand to fall victim to the losers screaming for the end of bikini calendars celebrating the beautiful women of this great country.

Not Hooters.

Tradition is tradition and the company has a great reason for keeping it alive. $1 of every Hooters calendar sold goes to the Kelly Jo Dowd Breast Cancer Research Fund as part of the “Give a Hoot” fundraising efforts in October.

Dowd was an original Hooters Girl. She was the 1995 Hooters calendar cover girl. And then Ms. Dowd became the general manager of the Palm Harbor Hooters. She died from breast cancer in 2007.

In total, calendar sales have raised over $1 million in charity dollars.

Now, let's get to this year's calendar and the ladies who will go down in Hooters history:

Get the calendar. Keep the tradition alive. Fight back against the losers who would love to see calendars filled with beautiful, brilliant women disappear forever. Do your part: stop into your local Hooters, get a dozen wings, crush a beer, grab a calendar to go and place it right there on your garage fridge to remind you of this incredible country you call home.

All photos courtesy of Hooters.

Written by
Joe Kinsey is the Senior Director of Content of OutKick and the editor of the Morning Screencaps column that examines a variety of stories taking place in real America. Kinsey is also the founder of OutKick’s Thursday Night Mowing League, America’s largest virtual mowing league. Kinsey graduated from University of Toledo.