'Frustrating' Taylor Swift Coverage Forces NFL To Issue Weak Statement For Fans
Live by the Swift, die by the Swift.
The NFL was caught red-handed in over-promoting the Swift-Kelce dating rumors, seemingly shilling themselves for more Swift followers and just beating this narrative into the ground.
READ: YES, WE’VE NOTICED THE NFL’S LOVE FOR TAYLOR SWIFT AND WE DON’T LOVE ALL IT’S ABOUT
Yes, outlets may promote the Swiftie business, but when a pro league is taking the focus off its product with overblown coverage of a celebrity, that's a concern.
NFL's Instagram account, pimping itself out for Tay Tay.
After facing backlash this week for another week of rampant Taylor promotion, the NFL released a weak statement in defense of their coverage.
More football fans are getting frustrated by the already popular league taking its eyes off the on-field product. One of the more pathetic moves by the NFL was changing its bio to reference Swift after Week 4's matchup between the Chiefs and Jets.
Here's the NFL's sad statement:
“The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.
"The vast majority of our content has remained focused on the game, our players and variety of other initiatives.”
Selling out? Yup, selling out.
The NFL is going all in with this cultural trend, and it's bitten them in the a** before (BLM, anyone?).
One Twitter commenter responded: "As a fan of BOTH, It's okay to show her sometimes but it starts to feel invasive when all the cameras are her all the time when she just wants to support him."