Dylan Mulvaney/Bud Light Disaster Celebrates One-Year Anniversary

Can you believe it's already been a year since the worst beer ad in human history hit the web?

Dylan Mulvaney, an adult male who dresses and acts like a little girl, infamously shared a Bud Light promo on Instagram pretending that women are too stupid to understand college basketball.

The day was April 1, 2023. No, it wasn't an April Fools' Day joke. It was very real, and the backlash was immediate.

For anyone who has never seen it before, you can give it a watch below, and hit me with your thoughts at David.Hookstead@outkick.com.

Dylan Mulvaney/Bud Light disaster turns one-year old.

The Dylan Mulvaney disaster is truly the GOAT when it comes to destroying a brand. Nothing else comes close. Anheuser-Busch stock closed at $66.73 the day before the ad aired.

A year later, and it's selling at $60.89. That's an 8.75% decline a year later! Usually, things of this nature come and go after a few days.

Not Bud Light. The outrage hasn't gone away, and the beer went from being a beer that casual drinkers enjoyed to being a complete joke.

Bud Light/Dylan Mulvaney turns one-year old. (Photo by Chelsea Guglielmino/Getty Images)

Do you want to be spotted drinking a Bud Light? I definitely know that I wouldn't want to be. Not at all, and millions of other Americans feel the exact same way.

You go woke, you go broke. Apparently, Anheuser-Busch and Bud Light never got the memo. And the craziest thing is all Bud Light had to do was apologize. If the company had just apologized, then this all would have ended.

Instead, it went silent, removed some employees and hoped everyone would just move on. Not so fast, my friends. The backlash continues and the fact the stock price hasn't bounced back 12 months later is truly wild.

We'll see if Bud Light ever recovers, but I'm definitely not banking on it. Let me know your thoughts at David.Hookstead@outkick.com.