UFC's Dana White Says He's Won't Let The Cancel Mob Bully Him Into Silence: 'I’m Done With It'

Dana White put to rest any potential questions that people might have on whether he’s willing to stand up to the cancel mob.

On this week’s episode of "The Sage Steele Show," the UFC president discussed how he’s handling companies that want to form partnerships with his league. Using his experience with responding to Peloton for its wokeness, White said that he’s willing to stand up to the progressive business, even if it comes at a financial cost to him.

"If people don’t stand up to this ridiculous bulls–t, it's never going to end, and it's going to go on forever," White said. "I’m done with it to a level now where I'm just so openly blatantly done like calling out Peloton and other sponsors of mine. I was with some sponsors too, that called and I was like, ‘Go f–k yourself. Take your money, roll it up into a little ball, and shove it up your a–.’"

White Will Not Take anymore Nonesense From The Woke Mob

White said that he’s willing to take significant pay cuts because he knows that partnering with woke companies will mean that they’ll monitor every action of his and punish him if they don’t like what he says. He said he’s already experienced this dynamic with certain companies, and parted ways with some as a result.

"They called me when I posted a video on my own social media about Trump. They called me about Joe Rogan, they called me about going through COVID. I finally got to the point where I said, ‘I’m f-ing done guys," White said. "When our contract was up, there was a big number on the table and I take that huge number, roll it up into a ball, and shove it right up your board of directors’ a–."

Dana White is taking strong and necessary measures to stand up to woke companies. Photo: Jasmin Frank-USA TODAY Sports

Frankly, I can’t blame him for this approach. It’s exhausting just watching companies cancel people for the most minute reasons. I can’t imagine being the one canceled. 

The cancel mob bullies people into submission, and only stops if people like White (and Steele in the past) strongly stand up to them. It’s time that more businesses and individuals followed this pattern.