Dana White: If You're A Patriot, 'You Should Be Drinking Gallons Of Bud Light'
Let's check in with the Bud Light resurrection tour, which now includes Kid Rock, Peyton Manning and Dana White -- for a price.
In a new sitdown interview with Tucker Carlson, the face of the UFC, Dana White, who recently announced he was going into business with the beer brand, went to work attempting to broker peace between those who refuse to end their boycott of Bud Light and the beer brand which is now spending millions to resurrect its image.
Will this interview tip the scales in favor of Bud Light? Will they win the marketing war thanks to Dana?
"I'm getting to a point in my life and career where I want to be with people and sponsors I'm aligned with," White told Carlson while adding, "If you consider yourself a patriot, you should be drinking gallons of Bud Light," White told Carlson. Gallons of Bud Light."
The UFC chairman wasn't done marketing for Bud Light.
"You should have Bud Light drums stacked in your garage and drinking it right outta the keg. They are way more aligned with you than most of these other beer companies are," White continued. "That I guarantee you."
Take it from someone who is in the know who does business with beer companies. You are way more aligned with Bud Light than any other beer company."
Including Yuengling?
Dana insists.
Now, is it the money talking?
"I'm on the right side of this," White concluded.
Meanwhile, news dropped this week that none other than Kid Rock, who made news during the boycott earlier this year when he made a video proclaiming, "F--k Bud Light & f--k Anheuser-Busch," told Carlson that his boycott of the brand is also over.
“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake,” the singer told Tucker. “So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”
Kid Rock says the punishment has gone on long enough.
“Hopefully, other companies get it too but, at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime. I would like to see us back on board and become bigger because that’s the America that I want to live in,” he added.
Add in the recent commercial featuring Peyton Manning throwing Bud Lights to a bar filled with guys who weren't drinking Bud Light and you have the trifecta of marketing faces associated with Middle America and the former Bud Light drinker.
But will it work? Let's hear from the common man: