Bud Light Drops Super Bowl Commercial That's Nothing Like Dylan Mulvaney Disaster
It appears Bud Light is seriously committed to saving its sinking ship, and the company's Super Bowl ad is making it clear a new course is being set.
Bud Light spent decades as a beer beloved by regular dudes who wanted to crack some cold ones open while watching football, hanging with friends, chatting up women and everything else in between.
Then, some idiots involved with the Anheuser-Busch company decided to partner with transgender activist Dylan Mulvaney - an adult male who behaves like a little girl - and the backlash was swift and unrelenting. Boycotts unfolded, the beer turned into a joke and A-B's stock price took a significant hit.
Bud Light has been doing everything possible to fix the situation. That included teaming up with Shane Gillis and Peyton Manning, agreeing to a massive deal with the UFC and attempting to remind people what the brand used to be.
Bud Light releases solid Super Bowl ad.
Well, the company's Super Bowl commercial is out, and it's actually kind of fire. Mock me if you want at David.Hookstead@outkick.com, but the ad for Super Bowl LVIII is very entertaining.
Give it a watch below, and we'll then dig into it.
What do we all think? To me, this is EXACTLY what Bud Light should be doing. This is what the light beer brand should always have been doing. Instead of going woke with Dylan Mulvaney, the company should have always stuck to its roots.
It's a beer for the common man. Nothing more, nothing less. The people who enjoyed Bud Light prior to the Mulvaney disaster were the same people you'd see at football stadiums in the fall.
It had been that way for a long time, and for reasons nobody understands, the company decided to lob a woke grenade right into its marketing department.
Now, Bud Light is aligning itself with Gillis, the UFC and making it clear that it wants to return to being a party beer. Its Super Bowl LVIII ad couldn't make that any clearer. It's the opposite of the Dylan Mulvaney promo, and that's incredibly smart.
Hopefully, Bud Light continues on this path moving forward and forgets the woke garbage. Will it be enough to get the company back to where it used to be? Time will tell, but it's definitely a step in the right direction.