Bud Light Sales Take Another Massive Hit More Than A Year After Dylan Mulvaney Disaster

Bud Light's doom and gloom appears to be far from over.

The beer brand got crushed at the start of April last year after doing a March Madness promo with Dylan Mulvaney. Mulvaney is a male identifying as a female who has the shtick of behaving like a little girl. The backlash was quick and unrelenting.

Sales plummeted, the stock price suffered and the brand has really never recovered. For those wondering if there was a light at the end of the tunnel, it appears the answer is no.

Bud Light has fallen another spot in the rankings.

Bud Light has been in trouble since an April 2023 promo with Dylan Mulvaney. (Photo by Natalie Behring/Getty Images)

Bud Light falls to third in beer sales.

Shortly after the disaster with Mulvaney, the Anheuser-Busch light beer brand lost its spot as the best-selling beer in America to Modelo. Now, it's fallen to third.

Sales data obtained by the Wall Street Journal shows that Bud Light represented 6.5% of beer dollar sales in America for the weeks that ended July 6th.

Modelo came in first at 9.7% and Michelob Ultra came in second at 7.3%. Bud Light falling from first to second was bad. Falling all the way to third would seem to indicate the problems aren't just over, but there might not be any coming back.

I'm not even sure what Bud Light could do at this point to regain the top spot. People discovered alternatives during the boycott, and the problem is that the beer isn't even good to begin with. It's awful. Why come back to a beer that upset many customers and isn't worth it to begin with? If it was the best beer ever made, people would stick with it.

Bud Light's collapse isn't over yet. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

On that note, I can't remember the last time I even drank a Bud Light. It's easily been since the boycott started in April 2023, and probably even long before that. My new favorite beer? Modelo, and I'm sure I'm not alone in that transition. The data indicates many followed the path. When's the last time you had a Bud Light? Let me know at David.Hookstead@outkick.com.