Americans Are Starting To 'Bud Light' Planet Fitness
The year 2023 proved that while the ruling class controls the message, the working class still controls the result.
Average, everyday Americans didn't fight back via the war of words. Rather, they fought back via their actions and, more importantly, their transactions.
The working class sunk the market value of Bud Light parent company AB InBev by $27 billion -- in a nod of rejection to its celebration of Dylan Mulvaney, a man who calls himself a trans female influencer. Target and Disney also saw record declines due to their enabling of gender identity.
Planet Fitness seems to be on a similar trajectory, just a year later.
Earlier this month, a female member recorded a video of a male, who identifies as "queer LGB," shaving his legs in the women's locker room in front of a young girl at an Alaskan Planet Fitness.
The woman posted the video on Facebook, with the following explanation:
"I just came out of Planet Fitness, and there is a man shaving in a women’s bathroom. I realize he wants to be a woman, he gets to be a woman, I love him in Christ. He’s a spiritual being having a human experience. He doesn’t like his gender, so he wants to be a woman, but I’m not comfortable with him shaving in my bathroom,"
The fitness franchise responded by revoking her – not his – membership.
"Planet Fitness is defending the man in the women’s locker room, the man with a penis, rather than the child sitting in the corner with a towel wrapped around her," the woman added.
The decision to revoke her membership was obviously wrong. The woman was raising awareness of what females ought to look out for when entering a private space.
Men should not be allowed inside a female locker room with little girls – whether they are showering, shaving, or simply roaming. No sane society can disagree with that. At least not sincerely.
And most Americans do not disagree.
The stock of the company (PLNT) dropped by as much as 7.8 percent on Tuesday, from its opening price of $59.44 to a five-month low of $54.80.
#BoycottPlanetFitness continues to trend on social media, following notable posts from Libs of TikTok and an official boycott declaration from Nick Adams (Alpha Male).
Hear from Nick below:
I discussed the response to Planet Fitness last Friday with Rich Valdes, concluding that Americans do not have to put up with a political movement that sees fully grown men inhibiting private spaces for women.
You can listen to that radio segment here.
This is your country. You decide who takes office. You dictate which companies prosper.
Bud Light never recovered from the backlash it stirred one year ago. The beer maker is now spending nine figures with masculine brands like the UFC to try and make amends with working-class Americans.
Bud Light learned where Americans stand on celebrating the appropriation of the female gender.
Planet Fitness is about to.
Planet Fitness Is Latest Company Afraid To Stand Up For Women | Tomi Lahren