The reboot the NBA has planned for Orlando is a player-driven production brought to you by the executive producer of The Decision, The Shop, Survivor’s Remorse and The Glass Helmet Project.
LeBron James, the architect of some really awful television shows and a goofy video promoting a glass football helmet, will release a summer blockbuster in late July that is sure to be a hit in China.
The And1 Black Lives Matter Tour.
That’s my name for the completion of the 2019-2020 NBA season.
You remember the And1 Mixtape Tour, don’t you? The traveling streetball tournament that featured Hot Sauce, Spyda, Skip to My Lou, The Professor and Emcee Rell. ESPN2 broadcasted 30-minute highlight packages of the games and profile stories of the players.
The And1 Tour popped in the late 1990s and early 2000s. Then it faded. The legend of the league lives in the minds and hearts of every NBA player in his 30s. The alleged success of the And1 Tour is why many players believe they could build and run a rival to the NBA.
What’s about to transpire in Orlando is going to be a test run of the idea.
NBA commissioner Adam Silver has turned the league over to its players. In order to get the players to join the Orlando bubble, Silver apparently has cut two deals: 1) Players can put whatever Black Lives Matter-related word or symbol on the back of their jerseys; 2) The words Black Lives Matter will be painted on the arena floors in Orlando.
NBA games will be 94-feet, divisive political rallies. The players prioritized social media brand building above enticing and pleasing the largest American television audience possible.
This is the true legacy of LeBron James and his partnership with Nike.
The NBA no longer even pretends to care about American sports fans. Working at the behest of its de facto parent company and mentor (Nike), the NBA adopts practices and standards that smear America and please China.
When your agenda is global, home becomes an afterthought. Nike, a $35-billion-a-year business because of its access to the Chinese market and Asian slave labor, is showing the $8-billion-a-year NBA the benefits of globalization.
Why would an American sports league wrap itself in a divisive political issue that has sparked rioting, looting, violence and anarchy in its homeland? You can’t honestly believe the NBA is doing this out of the good of its collective heart?
The NBA is a league addicted to analytics, the study of data and trends. You think NBA owners and executives can’t recognize the mathematical fraudulence of the Black Lives Matter Movement? You think Gregg Popovich and Steve Kerr can’t process that a cop is 25 times more likely to be killed by a black man than he is to kill a black man? You think no one in the NBA knows that in 2019 the police shot and killed 9 unarmed black men and 19 unarmed white men, according to the Washington Post?
This is all a global money grab. It’s about brokering peace with communist rulers in China in the aftermath of Houston Rockets general manager Daryl Morey expressing support for freedom fighters in Hong Kong.
The And1 Black Lives Matter Tour is Nike’s, LeBron’s and the NBA’s olive branch to China. Communist-run countries have traditionally painted Western Civilization as the Motherland of anti-black racism. It was the favorite tactic of the old Soviet Union.
It’s now the preferred tactic of Nike influencers LeBron James and Colin Kaepernick.
The And1 BLM Tour is the latest example.
There will be no Hot Sauce, but I do expect a hot mess. The LeBron groupies scattered throughout the NBA are so high on the bigotry anecdotes spread on social media that I expect several ugly confrontations between players and their white (oppressor) coaches and referees.
More seriously, I expect a level of play and organization that will be embarrassing. We’re going to see a bunch of players far more concerned with building a social media following in China than building a fanbase here in America.
That’s LeBron’s legacy. He exported control of the cultural influence of a game dominated by American black men to communist party rulers in China, a country a thousand times more hostile to black men than America.