NBA Thriving With Playoff Ratings Boost, Lottery, The Joker, But Ja Morant Brings Whole Mood Down | Glenn Guilbeau

The NBA Playoffs are two series away from the finals and there are several storylines both on and off the court.

Denver's Nikola Jokic and Los Angeles Laker Anthony Davis could be on the verge of a titanic twin tower tilt in the Western Conference finals. Davis scored an impressive 40 with 10 rebounds Tuesday night.

Yet, the Joker made him an afterthought with 34 points, 21 rebounds and 14 assists in a thrilling 132-126 win. It was as engrossing as the recent episode of "Succession" as the Lakers won in a way, coming back from 21 to nearly pull it off. They also likely promised a great series to come.

Before the game, San Antonio won the biggest NBA Draft Lottery since Cleveland in 2003 when it got to pick LeBron James. The Spurs can now land 7-foot-4 frenchman Victor Wembanyama - the most generational talent NBA bound since James. So, bring on the NBA Summer League this July!

And Wednesday night, we have the opener of the Eastern Conference finals between Boston and Miami (8:30 p.m., TNT).

NBA Playoffs Ratings Rising

Over the weekend, the Lakers-Golden State Western Conference semifinal rocked the television ratings for the sixth game and the series. Averaging 7.8 million viewers, it was the most watched conference semifinal series since Michael Jordan and the Bulls played the Knicks in 1996 for an 11.18 million average viewership.

Excluding NBA Finals, it was the most-watched playoff series in any round since 2018 when Golden State and Houston drew a 9.4 million average. The final game on Friday averaged a series-high 4.3 rating and 8.64 million viewers on ESPN. That viewership is up 38 percent from the Memphis-Golden State series last year. It was the most-watched first or second round playoff game on cable since LeBron and the Cavaliers played the Celtics in a game six in 2010 to an 8.98 million average viewership.

Ja Morant Discussion Ruins NBA Party Time

And what did NBA commissioner Adam Silver have to discuss on ESPN Tuesday night? Why, Memphis Grizzlies guard Ja Morant and his own private gun show and thug fantasy.

Silver didn't sound as mad at Morant for showing a gun on video over the weekend after his eight-game suspension for same last March as he did sad.

"He could've injured, maimed, killed himself, someone else with an act like that," Silver said. And this was not the usual commissioner lip service. Silver sounded on the verge of tears.

"Millions, if not tens of millions, of kids globally would see him as having done something that was celebrating in a way," he said. "That act of sort of using a firearm in that fashion."

Silver sounded like a parent who is giving up his or her previous strategy and realizing something more serious has to be done, like military school or a home for boys. For Morant, Silver's sadness will be worse than his anger. Silver sounded more apologetic than Morant ever has.

Ja Morant May Get Significant Suspension Next Season

But that will change soon. Look for a 20- or 40-game suspension next season, now. And it is time for Morant to take a long look at himself and at those around him.

"Look at your inner circle," former NBA star Reggie Miller said on the Dan Patrick Show Wednesday when asked what he would tell Morant. "Write them all down - all the names. Then burn it up. You've got to clean house, young man. And some of this could be family as well. You have to look at what you can achieve, and what you are throwing away. What life do you want to live?"

And maybe watch the NBA Playoffs, Ja. If you don't keep your gun out of sight and out of mind unless absolutely necessary, you may never get to experience that again.

Or worse yet, you could get yourself killed by a real gangsta.

Written by
Guilbeau joined OutKick as an SEC columnist in September of 2021 after covering LSU and the Saints for 17 years at USA TODAY Louisiana. He has been a national columnist/feature writer since the summer of 2022, covering college football, basketball and baseball with some NFL, NBA, MLB, TV and Movies and general assignment, including hot dog taste tests. A New Orleans native and Mizzou graduate, he has consistently won Associated Press Sports Editors (APSE) and Football Writers Association of America (FWAA) awards since covering Alabama and Auburn at the Mobile Press-Register (1993-98) and LSU and the Saints at the Baton Rouge Advocate (1998-2004). In 2021, Guilbeau won an FWAA 1st for a game feature, placed in APSE Beat Writing, Breaking News and Explanatory, and won Beat Writer of the Year from the Louisiana Sports Writers Association (LSWA). He won an FWAA columnist 1st in 2017 and was FWAA's top overall winner in 2016 with 1st in game story, 2nd in columns, and features honorable mention. Guilbeau completed a book in 2022 about LSU's five-time national champion coach - "Everything Matters In Baseball: The Skip Bertman Story" - that is available at www.acadianhouse.com, Amazon.com and Barnes & Noble outlets. He lives in Baton Rouge with his wife, the former Michelle Millhollon of Thibodaux who previously covered politics for the Baton Rouge Advocate and is a communications director.