'F**king Bury You': Lions Coach Dan Campbell Gives Incredible Speech About Grit

Lions head coach Dan Campbell continues to be the content gift that keeps on giving.

Campbell is entering his second season as the head coach of the Lions, and despite not having a great roster, he has fans believing.

Well, after a speech he recently gave to the team, fans of the franchise will be ready to run through a wall!

"We'll tread water for as long as it takes to f**king bury you," the Lions head coach told the team in a clip from the upcoming season of "Hard Knocks."

Honestly, I'm not even sure I know what it means to tread water until you can "f**king bury" someone. I'm guessing it means you'll do just enough to stay in the fight, but it also doesn't really matter.

This isn't about specifics! This is about Dan Campbell continuing to prove he's one of the best motivators in all of sports.

Sure, the Lions should be terrible when you look at the team on paper, but how could anyone not want to go to war with this guy.

He's a quote machine! He went from talking about biting off kneecaps during his introductory press conference to talking about burying people.

Yeah, he's got the fans committed and the players are whipped up into a frenzy to go to battle with him.

The Lions might have only won three games in 2021, but fans are still probably weirdly optimistic about the 2022 campaign.

Even if Detroit had the worst team in the league, you'd always feel like you had a chance with Campbell firing off epic quotes.

Never change, Dan. Never change.

Written by
David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture. He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics. Hookstead is a graduate of the University of Wisconsin.